Climate change is happening, and this phenomenon is transforming societies. The world today does not have the biodiversity it once had. We can no longer be sure of the seasons, the seas, or the rivers, and it is clear that we must change. Developers in the creative industries have brought connecting with the world’s changes and the necessity of change directly into our minds. Artists, musicians, and creative leaders have been at the forefront of environmental campaigns and industry action. The Cultural Value Project of the UK Arts and Humanities Research Council (AHRC) has clearly shown that promoting environmental sustainability is a vital example of the importance of culture.
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Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian