Business challenges and opportunities in the creative industries after COVID-19

Business challenges and opportunities in the creative industries after COVID-19

The creative industries are among the most fundamental sources of employment and the most important drivers of creativity and innovation. The coronavirus pandemic disrupted parts of the creative industries, and that very disruption further underscored the importance of this field. The coronavirus was also a factor in some structural changes in these industries. The shift to digital platforms has been one of the most important of these changes. Among other important changes is the greater importance given to individual content producers and their role, a change that has blurred and erased the boundary between producer and consumer of creative goods and services. Dynamic creative industries, moreover, besides being a factor in rapid recovery from the disruption and shocks of the coronavirus pandemic, are also a solution for economic diversification, better productivity, and long-term welfare.

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Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian

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