All industriesTourismMusic and audioPlatforms and companiesBooks and publishingFilm and TV seriesVideo gamesHandicraftsNews and mediaVisual and performing artsToysFashion and clothingGovernance of the creative industriesAnimationEntertainmentStationeryEscape roomsFood and restaurantsAdvertising
TopicsMarket and sales 58Audience and consumption 55Financing 3Legal and regulatory 2Production and employment 2
55 charts
On request
GlobalImpact of adult US social media users on American democracy as of March 2024, by platform
Platforms and companies2024/25Pew Research Center
On request
GlobalMost popular social media platforms used by B2C (business-to-consumer) and B2B (business-to-business) marketers worldwide as of January 2024
Platforms and companies2024/25Social Media Examiner
On request
GlobalMost important social media platforms for marketers worldwide as of January 2024
Platforms and companies2024/25Social Media Examiner
On request
GlobalLeading social media platforms used by marketers worldwide as of January 2024
Platforms and companies2024/25Social Media Examiner
On request
GlobalX (formerly Twitter) advertising revenue worldwide from 2017 to 2021 (billion U.S. dollars)
Platforms and companies2024/25statista
On request
GlobalDistribution of user reports on X (formerly Twitter) worldwide in the first half of 2024, by violation
Platforms and companies2024/25X (Twitter)
On request
GlobalAnnual engagement rate of X (formerly Twitter) posts from 2023 to 2024
Platforms and companies2024/25Metricool
On request
GlobalAverage number of replies to X (formerly Twitter) posts in 2023 and 2024
Platforms and companies2024/25Metricool
On request
GlobalAverage engagement on X (formerly Twitter) posts in 2023 and 2024, by interaction type
Platforms and companies2024/25Metricool
On request
GlobalShare of users who regularly get news from selected social networks in the United States, 2020–2023
Platforms and companies2023/24Pew Research Center
On request
GlobalX (formerly Twitter) accounts with the most followers worldwide as of August 2023 (millions)
Platforms and companies2023/24Socialtracker
On request
GlobalGlobal visits to Twitter.com from July to December 2023 (in billions)
Platforms and companies2023/24SimilarWeb
On request
GlobalShare of X (formerly Twitter) users worldwide who paid attention to news on the platform as of February 2024, by source
Platforms and companies2024/25Reuters Institute for the Study of Journalism; YouGov
On request
GlobalX (formerly Twitter) Premium subscribers as of April 2023 (in 1000s)
Platforms and companies2023/24Mashable
On request
GlobalLeading countries by X (formerly Twitter) users as of April 2024 (million people)
Platforms and companies2024/25'DataReportal; Meltwater; Twitter; We Are Social
On request
GlobalNumber of Twitter users worldwide, 2019–2028 (million people)
Platforms and companies2023/24statista
On request
GlobalLeading social media apps in the United States by share of active users as of January 2023
Platforms and companies2023/24Measure Protocol
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GlobalLeading social media billionaires as of April 2024, by net worth (billion US dollars)
Platforms and companies2024/25Forbes
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GlobalGender distribution of social media audiences worldwide as of April 2024, by platform
Platforms and companies2024/25DataReportal; We Are Social; LinkedIn; Pinterest; Facebook; Twitter; Instagram; Snap Inc.; Meltwater
On request
GlobalMost popular social networks worldwide as of April 2024, by monthly active users (million people)
Platforms and companies2024/25We Are Social; DataReportal; Meltwater
On request
GlobalMost popular reasons internet users worldwide used social media as of Q4 2023
Platforms and companies2024/25GWI; We Are Social; DataReportal; Meltwater
On request
GlobalActive social media penetration in selected countries and regions as of April 2024
Platforms and companies2024/25We Are Social; DataReportal; Meltwater
On request
GlobalGlobal social media penetration rate as of April 2024, by region
Platforms and companies2024/25We Are Social; DataReportal; Meltwater
On request
GlobalSocial network users worldwide, 2017–2024 (billion people)
Platforms and companies2024/25statista