Without clothing, the Iranian household cultural consumption basket is empty

IranFashion and clothing1404 (2025/26)

According to the "Report on Iranians' Cultural Spending in 1402 (2023/24)," the share of Iranian households' cultural expenditures of their total spending in 1402 (2023/24) was equivalent to 7.85 percent.

An examination of the share of household cultural spending in this year by category shows that the "fashion and clothing" section, at 3.79 percent, has accounted for about half of household cultural spending. This is while clothing is among households' basic consumption needs.

A closer look at this subject breakdown shows that the share of the 12 other subject categories (except pets) that, alongside fashion and clothing, make up Iranian households' cultural expenditures is only 4.05 percent.

Subjects such as tourism and handicrafts, which have a dedicated ministry, collectively account for 0.38 of the 7.85 percent share, and an important industry such as handicrafts differs by only 0.01 from the pets category.

The small share of core cultural subjects such as "tourism," "handicrafts," and "publishing and books," and the large share of subjects such as beauty services and products in this classification, is a notable point that requires serious reflection by policymakers.

For more details on this topic, see the report on Iranians' cultural spending on the Namafar website.

See the original infographic (Persian)

Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian

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