Analysis of the state of Iran's advertising industry faces many statistical disputes. The questionable jump in the digital advertising market from 11 hemt (trillion tomans) (Yektanet report, 1402 (2023/24)) to figures as high as 55 hemt (Tapsell report, 1403 (2024/25)) does not much match the realities of the advertising industry.
Namafar's estimate shows that this market, especially under the impact of events such as internet restrictions in late spring 1404 (2025/26), has not grown beyond that same 11 hemt and will not do so through the end of the year. If there is any growth at all, it is not real growth and is only a reflection of inflation.
For this reason, the claim of a 130 hemt market for Iran's advertising industry as a whole also cannot be true.
On IRIB (Islamic Republic of Iran Broadcasting) revenue as well, Namafar's analysis indicates a figure of at most 8 hemt, which, while notable, is far from the astronomical estimates in circulation.
See the original infographic (Persian)
Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian