Everything that is placed in urban space affects beauty, the way of life, culture, the habits and behaviors of citizens, and, most importantly, the city's identity. One of the main elements present in various forms in urban space is environmental advertising. Advertising is considered the most effective method of delivering cultural and commercial messages to audiences. All advertising placed in open urban and extra-urban space is environmental advertising. In the city of Tehran, this advertising is seen throughout the city in various forms such as murals, billboards, urban furniture, portables, bus bodies, metro bodies and precincts, and so on. Conditions of environmental advertising are such that urban spaces appear to have come under assault. This issue has caused the city to be gripped by numerous problems and challenges. The aim of this research is to identify the most important harms arising from the management of environmental advertising in the city of Tehran.
In this report we read:
- Introduction
- Materials and methods
- Validity and reliability review
- Theoretical literature of the research
- Conclusion
- References
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Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian