The global advertising industry in 2024 reached a value of nearly 800 billion dollars. This vast market shows a clear turn toward digitalization, where digital advertising spending in 2024 amounted to about 470 billion dollars.
At present, digital advertising accounts for 73 percent of the entire market, and this share is projected to reach 80 percent by 2029. In this digital ecosystem, mobile comes first and accounted for 65 percent of spending in 2024, a figure that will also reach 70 percent by 2029.
Geographically, the United States, with spending of 455.93 billion dollars, is by a wide margin the leader in this industry, and China, with 251.91 billion dollars, ranks second. Finally, tech giants dominate the key segments: Meta holds 63% of social media advertising and Google 85% of search advertising, while YouTube holds 17% of the digital video advertising share.
This means the video advertising market has multiple, diverse players and is not monopolized by a single platform. Although YouTube is an undisputed power among video platforms and has also taken the largest share of the video advertising market, it is not considered a monopolist in this market. In fact, platforms such as TikTok and video-on-demand (VOD) platforms such as Netflix have not allowed this market to become monopolized in YouTube's favor.
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Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian