The 2024 report on advertising on the Amazon platform presents a picture of advertising trends, return on investment, and the challenges facing brands and sellers. The report begins by outlining the overall outlook for advertising on Amazon and points to the continued growth of this field, especially in a period when e-commerce and social networks have become increasingly intertwined. The entry of platforms such as TikTok and Temu into e-commerce has increased competition, but Amazon's established position has still kept it in the leading place in this industry.
One of the report's key points is Amazon's 24 percent advertising revenue growth in 2023, which indicates the importance of advertising for sellers on this platform. The report also shows that sponsored ads (Sponsored Products) remain the most widely used advertising tool on Amazon. This category of ads, which are displayed directly in Amazon search results, enables brands to target potential customers at the moment of the purchase decision.
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Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian