The report “Creative Economy Outlook 2024,” published by the United Nations Conference on Trade and Development (UNCTAD), presents a comprehensive picture of global trends in the creative economy and its role in international trade. This report emphasizes that the creative economy has become one of the main drivers of economic growth and in many countries has a considerable share of gross domestic product and employment. According to the statistics presented, global exports of creative services in 2022 reached 1.4 trillion dollars, which was almost twice exports of creative goods at 713 billion dollars, and indicates this sector's growing importance in global trade.
The main focus of this report is on three key axes: digitalization and artificial intelligence, competitive challenges, and sustainability. The report shows that digitalization has transformed traditional business models and increased the reach of online platforms in fields such as music, film, video games, and publishing. Nevertheless, these changes have also brought challenges, including increased market concentration in the hands of a few large companies, concerns related to intellectual property rights, and the impact of new technologies on the labor market.
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Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian