Through branding, in situations where a company intends to acquire another company or two or more companies want to merge, the value of the acquired brand can be understood. In addition, branding helps companies recognize the value of their own brand and understand how much their brand adds to the company’s value. This important perception can help with major decisions in marketing and branding and provide a benchmark for the company’s future performance. Through business branding, investors can be attracted and future capital for the company secured, because a powerful brand is considered to have value. Overall, carrying out branding from start to finish helps organizations understand their brand value and use this knowledge in planning their business strategy.
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Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian