You have probably seen sellers who, to sell more and better, advertise Turkish goods and clothing. Or buyers who are always looking for famous Turkish brands. You may already have heard the names of famous Turkish brands such as LC Waikiki, Mavi, Ramsey, Koton, Vakko, and so on.
The public belief that Turkish goods, despite their high price, have satisfactory quality has made Turkish apparel popular. This popularity is not confined to Iran, and Turkey's luxury brands are popular in Europe as well. Demand for Turkish apparel and clothing has created a huge leap in Turkey's textile industry. The history of Turkey's textile and apparel industry goes back to the Ottoman Empire. This country, while preserving its historical record, is now considered one of the world's largest producers and exporters of apparel.
Cotton production in Turkey
Cultivating cotton as the raw material for producing apparel and textiles is important for any country because it is the infrastructure of the textile industry. This greatly reduces the share of cotton imports. It allows that country to keep and upgrade the focus of its economic income in the textile industry. Looking at the figures, cotton cultivation and production in Turkey ranks seventh in the world. This review was carried out over the years 2021 to 2022. The relatively small volume of production of the cotton industry in this country compared with main competitors such as China and India leads this country, in order to control its textile industry, to turn to cotton imports. This phenomenon creates a kind of dependence of Turkey's producers on cotton imports. Because there are numerous Turkish production centers and companies whose demand for using cotton is very high.
The place of Turkey's textile industry in the world
Revenue of Turkey's textile industry in 2021, at 15 billion dollars, was able to take fourth place in the world. In the same year, China's textile revenue was in first place.
The textile industry in Turkey accounts for 10 percent of GDP and 20 percent of this country's total employment. Turkey's textile industries are therefore considered an important industry and have created numerous fields of employment.
In the international arena, Turkey has claimed 4.3 percent of total world exports of textiles and textile products. While China's share as the world's largest exporter and producer of clothes and apparel was 41.4 percent, and it ranks first.
Countries that import apparel from Turkey
According to the figures, Germany is considered the main destination for imports of apparel and Turkish-made clothing. In 2018 Turkey earned 3.7 billion dollars from Turkey's clothing exports to Germany. After China and Italy, Turkey's brands are the largest supplier of textiles and apparel in Germany. Spain, England, and the United States are also, in that order, the next destinations for Turkey's exports.
Domestic sales of Turkey's textile industry products
Despite the challenges in the international arena, a large part of the revenue of Turkey's apparel and textile industries depends on retail and sales through domestic centers. Because Turkey hosts a mass of international tourists every year. This has turned Turkey's apparel market into an important destination for tourist shopping.
For example, in 2021 Turkey earned 12.046 million lira from domestic sales of Turkish brand products in specialized and well-known stores. Looking at past years we find that this revenue has had an upward trend and has led to progress in Turkey's textile and apparel industry in the production of Turkish goods.
The number of manufacturing companies in Turkey and active retail centers in the textile industry has had an upward trend over these years. For example, 56001 active companies in 2020 became 58385 active companies in 2021.
Job creation of the apparel industries in Turkey
Turkey's textile industry, by virtue of its reputation in this country, has been able to put numerous people to work in this field. In domestic retail, this figure experienced an upward trend from 2009 to 2019. This in turn increased the number of staff active in this field. But over the years 2020 and 2021 the upward trend of job creation in Turkey's textile industry stopped and faced some drop in the intake of active labor. The highest intake of labor in the field of Turkish apparel and job creation relates to 2019, with a number of 261.5 thousand people.
The best-selling producer of Turkish apparel and clothing in 2021
Based on figures published on Turkey's producers in 2021, the company Gülsan Sentetik Dokuma, whose history goes back to the 1970s, was able to take first place as Turkey's best-selling textile company in the field of textiles.
The industrial production index (IPI) in Turkey's textile industries
The industrial production index is one of the economic indicators that calculates the amount of real production by deducting industrial production (water, electricity, gas, mines, and manufacturing). An assessment of Turkey's textile industrial output shows that production of Turkish apparel and clothing has generally been increasing in this country since 2005. In 2020 the amount of this industrial production index of Turkey in the apparel industry was measured at 179.9, which indicates growth in the volume of production of the textile industry in Turkey compared with the previous year (2021).
The best and most famous Turkish brands
Turkey's textile and clothing industry owes a great deal to the large and famous clothing and apparel brands in this country. Because these companies and famous clothing brands have made the reputation of Turkey's textile industry international. In what follows we will review 4 examples of the best Turkish brands.
LC Waikiki|LC Waikiki
The LC Waikiki brand came into being in France in 1985. But in 1997 a group of Turkish merchants purchased it and in the same year began operating with 21 stores in Turkey. LC Waikiki is now one of the largest Turkish manufacturing companies in the apparel industry. More than 43 thousand people work at this company. Until mid-2019, in 75 cities in Turkey, 469 stores of LC Waikiki products were active. In 2019 this brand had more than 996 main branches in 46 countries of the world. The target set by this company's senior managers for 2023 was to reach 1500 LC Waikiki branches in Europe.
Mavi|Mavi
The Mavi brand, which was founded in 1959, is one of the world's largest producers of jeans. Exports of Mavi Turkey jeans are made to the United States, Canada, Australia, and European countries. Mavi holds the title of the largest jeans production factory in Turkey in 1996. The famous Mavi brand group produces more than 11 million pairs of jeans a year.
The Vakko brand|Vakko
Turkey's luxury Vakko brand is a company producing men's and women's clothing and accessories. In 2020 it was able to have 161 million dollars of economic revenue from sales of Vakko brand products. About 2300 people were working at this company by the end of 2020, and this figure has certainly been increasing up to now.
Koton|Koton
The Koton clothing brand, one of the most popular famous Turkish brands in Iran, was founded by two young Turks in 1988. Exports of Koton Turkey products are now made to 34 countries of the world, including France, Morocco, Germany, Romania, and so on.
Summary
Turkey's textile industry has marked an important chapter in this country's economic income generation. The presence of famous Turkish brands on the one hand and the satisfactory quality of Turkish goods on the other have enabled Turkey's apparel industries to gain a global reputation. From the Americas and Europe to Australia, Turkish-made apparel and clothing have a notable reputation in the international market.
Turkey's textile industry ranks fourth in the world in terms of earning income. Despite global acceptance, a substantial share of sales of Turkish collection brands is made through domestic centers. The concentration of large apparel shopping centers in Turkey's tourist cities has meant that retail of textiles of famous Turkish clothing brands brings an economic return of about 12 million lira a year. Looking at the figures we find that the volume of international sales, domestic sales, and domestic production of the textile and apparel industry in Turkey is increasing every year. The volume of job creation in the domestic field, however, after a record-breaking year in 2019, has now been accompanied by a downward trend.
Sources
- Turkey's textile industry www.statista.com
- Turkey's textile industry, specialized textile industry reference www.nasaji.com
- Introducing 20 famous Turkish brands www.nasaji.com
Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian