The perfume and cologne industry in Iran and the world

People make themselves beautiful in various ways. Kinds of clothing, makeup and ornaments are tools for appearing more beautiful. But beauty is not only visual, and a pleasant scent is also counted as one of its components. A component that today has a market of 49 billion dollars in the world. Even in the COVID period, when quarantine had shut down many gatherings and outings, the figures say that talk of perfume and cologne on social networks rose by 11 percent. Perhaps because the interest in a pleasant scent is not confined to being present in the social arena, and people are inclined toward it even in private. Another reason is that perfume and cologne were probably the subject of many friendly chats that, in quarantine, moved onto social networks. Also, 10 percent of the entire cosmetics and hygiene market in 2020 was related to the perfume and cologne industry.

Value of the perfume and cologne industry market worldwide

The perfume market in the world has a growing trend. A slow but steady trend. The value of this industry's market in 2013 was about 38 billion dollars and in 2022 it reached nearly 50 billion dollars. It is forecast to grow by 4 percent a year through 2026. It appears that the pace of growth in this market's value has increased slightly from 2018 onward. Whereas from 2013 to 2017 the value of this market grew by only 2 billion dollars, from 2018 to 2022 this figure reached 8 billion dollars.

The reason for this growth of the perfume industry can perhaps be traced in the spread of social network use. One function of social networks is to create comparison among people and to launch a beauty contest for showing off as much as possible in these spaces. There are also numerous well-known accounts on social networks focused on beauty and makeup, and this development overall increases the popularity and sales of cosmetics and hygiene products, of which perfume and cologne are one. Social networks are also an important advertising arm for various brands.

Perfume and cologne exports in the world

Among the continents, the continent of Europe, with about 75 percent, has the highest volume of perfume exports. Also among the world's countries, France holds the largest share of the global perfume market. After France, Spain, with 10 percent, has taken the next largest share of this market. The continents of Asia and America have 12 and 11 percent of perfume and cologne exports respectively.

Which nations are the most avid perfume users?

The citizens of ten of the world's countries use perfume regularly more than other nations. At the top of these countries is Turkey, 85 percent of whose citizens regularly wear perfume. The next country is from Latin America. Argentina, 82 percent of whose people always try to be fragrant. The next country, too, is from another continent, the Islamic country of Nigeria. The United States, China and Japan occupy the last three ranks of this table.

In this table of ten, a diverse abundance of countries is seen. Countries from different continents, from developed to developing, from Islamic to Christian and Buddhist. This all-around abundance shows that the interest in perfume and being fragrant is a universal interest. It also indicates that wearing perfume and being fragrant goes back, in the first degree, to each nation's culture and lifestyle, and other factors can only prepare the ground or have a slight effect. These countries have the most expensive markets for buying well-known perfume and cologne brands.

Young people; the main perfume consumers

As noted, a pleasant scent is one of the components of beauty. Since young people attach more importance to their appearance than other ages, the use of perfume also has more fans among them across the world. In fact, young people are the main audience of the perfume and cologne industry in the world. For example, 44 percent of young people aged 18 to 29 wear perfume every day. That is, most of them wear perfume every day and only 4 percent of them have said they never wear perfume.

According to these figures, the daily use of middle-aged people, that is those aged 30 to 59, falls to 41 percent, and 11 percent of them never wear perfume. But people over 60 account for the highest percentage of those who never wear perfume, and only 22 percent of older people have said they wear perfume every day. These figures show that the use of perfume and cologne, besides culture and lifestyle, is also strongly affected by age. In addition to the decline in the importance of appearance in the eyes of older people, older people's presence in the social arena is also much lower.

The perfume industry in Iran

It is said that Iran's current perfume market is in the grip of smuggled or counterfeit goods. In 98 (1398/2019–20) the entry of cosmetics into the country was banned, and in 99 (1399/2020–21) the entry of perfumery was banned, and many imported cosmetics and hygiene goods were also piled up in customs. This is while 80 to 90 percent of the goods in the perfume market are said to have been imported. Even so, there are perfume production units in 19 of the country's provinces. The number of production units in all provinces is a single digit except in 5 provinces: Alborz, Qazvin, Qom, Tehran and Khorasan Razavi. Free economic zones also have a large share in the country's perfume production. Among them, a special economic zone leads all other zones and provinces in production capacity. Among the provinces, too, Alborz Province is ahead in number of units and production capacity.

Conclusion

Perfume and pleasant scents are among the products and goods that appeal to all the world's people. Among them, young people and, next, the middle-aged show more interest in them. The value of the perfume and cologne industry market has slow but steady growth. Growth that has picked up slightly in speed since 2017. The continent of Europe and the country of France lead exports of this product in the world. In Iran, after the jump in the foreign-exchange rate, imports of cosmetics and then of perfumery into the country are banned. This is the beginning of the growth of smuggling in this industry. Even so, there are numerous production units for this product in the country, mostly in free economic zones and in provinces such as Alborz, Qazvin, Qom, Tehran and Khorasan Razavi.

Sources

www.worldstopexports.com